An Interview with Matt Elsbury
In his first solo MICF show in a few years, Matt Elsbury brings us a show in which he will “spend an hour getting annoyed with advertisers who treat me like an idiot.”
Matt touched upon the subject of advertising in his Fringe show “Spun Out” back in 2004, but will expand upon it this time. Matt explained that “I’ll be looking back over the last six months or so (with an occasional anecdote from further back), and a topic or two from Spun Out may reappear, but thankfully the commercial break pollution is so thick that I won’t have to research very extensively to fill an hour. If anything, keeping it down to an hour will be the tricky part.”
The show comes entirely from a consumer’s point of view, obviously with a bit of Matt’s grumpiness thrown in. “A lot of the material is about use (and abuse) of language, which probably connects back to my teaching days, but one of the reasons I’m doing the show is because I’m not an ‘insider’, I’m just a bloke watching TV and reading the newspapers, and feeling more and more frustrated by the noise that we got bombarded with in the name of sales.”
There is a connection to his “Matt Vs The Music World” shows. “Most of the time, when I attack a “pop artist”, I’m actually attacking the corporations that put them in place, so I see this more as fighting another head of the hydra,” Matt explains. “In each case, I’m trying to bring attention to a lot of the stupidities that often fly under the radar, and when an audience connects with that, it’s very satisfying indeed.”
To join Matt in maintaining the rage go to Matt Elsbury is mAD for booking details.